Community perceptions of malaria and vaccines in the South Coast and Busia regions of Kenya

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Study Justification:
– Malaria is a leading cause of morbidity and mortality in children under 5 years in Kenya.
– Planning for a vaccine to be used alongside existing malaria control methods is important.
– This study explores sociocultural and health communications issues related to childhood vaccination at the community level.
Study Highlights:
– Participants understand that malaria is a serious problem that requires multiple tools for control.
– Communities would welcome a malaria vaccine, but have questions and concerns about its intervention.
– Limited understanding about vaccines and their benefits is evident among younger and older people, particularly men.
– Some parents have concerns about access to and the quality of vaccination services.
– Some women feel targeted by negative comments from health workers.
– Parents and caregivers consider personal opportunity costs, resource constraints, and perceived benefits when deciding to vaccinate their children.
– Decision-making is influenced by a network of people, including community leaders and health workers.
Study Recommendations:
– Develop a communications strategy and guide policy decisions in Kenya for malaria vaccine introduction.
– Target both men and women in health education and communication efforts.
– Involve influential community members in the communications strategy.
– Provide information and reassurances about immunization to address concerns.
– Address concerns about the quality of immunization services, including health workers’ interpersonal communication skills.
Key Role Players:
– Parents and caregivers of children
– Teachers
– Health workers
– Media and other communicators
– Community leaders
– Local administrators
– Local government officials
– Health care personnel and administrators
Cost Items for Planning Recommendations:
– Development of a communications strategy
– Training and capacity building for health workers and communicators
– Information materials and resources for community education
– Engagement of influential community members
– Monitoring and evaluation of communication efforts
– Improvement of immunization services and infrastructure

The strength of evidence for this abstract is 8 out of 10.
The evidence in the abstract is strong because it is based on a qualitative study conducted in two malaria-endemic regions of Kenya. The study includes a total of 20 focus group discussions, 22 in-depth interviews, and 18 exit interviews, providing a comprehensive understanding of community perceptions of malaria and vaccines. The findings highlight important sociocultural and health communications issues that should inform a communications strategy and guide policy decisions within Kenya on eventual malaria vaccine introduction. To improve the evidence, the study could have included a larger sample size and conducted quantitative surveys to complement the qualitative data.

Background: Malaria is a leading cause of morbidity and mortality in children younger than 5 years in Kenya. Within the context of planning for a vaccine to be used alongside existing malaria control methods, this study explores sociocultural and health communications issues among individuals who are responsible for or influence decisions on childhood vaccination at the community level. Methods: This qualitative study was conducted in two malaria-endemic regions of Kenya – South Coast and Busia. Participant selection was purposive and criterion based. A total of 20 focus group discussions, 22 in-depth interviews, and 18 exit interviews were conducted. Results: Participants understand that malaria is a serious problem that no single tool can defeat. Communities would welcome a malaria vaccine, although they would have questions and concerns about the intervention. While support for local child immunization programs exists, limited understanding about vaccines and what they do is evident among younger and older people, particularly men. Even as health care providers are frustrated when parents do not have their children vaccinated, some parents have concerns about access to and the quality of vaccination services. Some women, including older mothers and those less economically privileged, see themselves as the focus of health workers’ negative comments associated with either their parenting choices or their children’s appearance. In general, parents and caregivers weigh several factors – such as personal opportunity costs, resource constraints, and perceived benefits – when deciding whether or not to have their children vaccinated, and the decision often is influenced by a network of people, including community leaders and health workers. Conclusions: The study raises issues that should inform a communications strategy and guide policy decisions within Kenya on eventual malaria vaccine introduction. Unlike the current practice, where health education on child welfare and immunization focuses on women, the communications strategy should equally target men and women in ways that are appropriate for each gender. It should involve influential community members and provide needed information and reassurances about immunization. Efforts also should be made to address concerns about the quality of immunization services – including health workers’ interpersonal communication skills. © 2011 Ojakaa et al; licensee BioMed Central Ltd.

The formative study was conducted in two regions of Kenya. Sites were selected based on a variety of factors, with the primary and secondary factors being malaria endemicity and local community and stakeholder support for conducting the study. High endemicity was sought to obtain data rich in experiences with malaria. Thereafter, variations in data were sought based on criteria such as ability to sample rural and urban populations, diversity in ethnic groups, and variation in religion. The two study regions selected were the larger Busia region in Western Province and South Coast in Coast Province. Busia, situated in the Uganda-Kenya border region near Lake Victoria, is considered a highly endemic malaria region with year-round transmission [18]. Within the Busia region, study participants resided in the following areas: Busia Township, Bunyala, Samia, Butula, and Nambale. This predominantly Christian region is primarily home to the Luhya tribe. Dominant languages spoken by study participants were Luhya and Kiswahili. The South Coast region is considered highly endemic with perennial malaria transmission; however, more recent data indicate that malaria is declining in the region [19]. The rural and urban areas sampled included Kwale, Kinango, Msambweni, and Mombasa. The South Coast region has greater Arab influence, is of Swahili culture, and has a higher proportion of Muslims than other parts of the country. Languages spoken by study participants were Digo, a dialect of the Mijikenda language, and Kiswahili. Participant selection was largely purposive and criterion based. Criteria were based on a literature review and an ecological conceptual framework, commonly used in health planning formative studies [20]. This framework was successfully adapted for use by PATH in other new child vaccine planning studies [21]. The framework recognizes levels or categories of people who influence whether a child is immunized. These levels constitute important target audiences for developing a health communications strategy aimed at engaging communities in new vaccine introduction activities. They include: 1. The individual level: Parents and other caregivers of children. 2. The interpersonal level: Secondary influencers such as teachers, health workers, and the media and other communicators. 3. The community level: Community leaders, local administrators, and local government officials. 4. The institutional level: Health care personnel and administrators. Seven research assistants (four in the Coast region and three in the Busia region) were recruited for data collection. All seven (three men and four women) had degrees in related social sciences and had prior experience with qualitative interviewing. They were native speakers of the relevant local languages and speakers of the second national language, Kiswahili. Training of the research assistants and pre-testing of tools were carried out in October 2009. The training, which took place in the coastal city of Mombasa, covered an introduction to MVI’s Community Perceptions Study and a re-orientation on such qualitative research approaches as data collection, obtaining informed consent, and analysis. Study tools were also reviewed, translated, and back-translated. Thereafter, pilot-testing was completed in the Coast region, and data collection activities began in November 2009. All activities were monitored by senior research staff. A total of 20 focus group discussions (FGDs) were held, with 234 participants; 22 key informant interviews were conducted; and 18 exit interviews were completed in maternal and child health clinics (Table ​(Table1).1). FGDs were held with similarly situated respondents (e.g., mothers between 18 and 24 years of age) in an effort to solicit more candid responses. In addition, data were collected on vaccine delivery, immunizations, and administrative services from the health facilities visited. Sampling framework and final sample size FGDs and in-depth interviews were both noted and recorded, then later transcribed and translated from the local languages–Luhya, Digo, and Kiswahili–to English. Researchers carried out thematic content analysis using a codebook process on the translated English transcripts. To ensure maximum data validity and verification of findings at different levels, two iterations of analysis were conducted. Researchers first reviewed the transcripts for key themes using an iterative discursive process and developed a master codebook. At the second level, the researchers worked with an analyst versed in Atlas. ti software to code the data electronically and then generate reports to further explore thematic relationships and variations in the data by site, age, category of focus group participants, and type of interview. The study was reviewed in Kenya by the AMREF Ethics and Scientific Review Committee and in the United States by the PATH Research Ethics Committee.

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Based on the provided information, here are some potential innovations that could improve access to maternal health:

1. Mobile Health (mHealth) Solutions: Develop mobile applications or SMS-based systems to provide pregnant women and new mothers with information and reminders about prenatal care, vaccinations, and postnatal care. This can help overcome barriers such as limited access to healthcare facilities or lack of awareness about the importance of maternal health.

2. Community Health Workers: Train and deploy community health workers who can provide education, counseling, and basic healthcare services to pregnant women and new mothers in their own communities. These workers can help bridge the gap between healthcare facilities and remote or underserved areas.

3. Telemedicine: Establish telemedicine services that allow pregnant women and new mothers to consult with healthcare providers remotely. This can be particularly beneficial for women in rural or remote areas who may have limited access to healthcare facilities.

4. Transportation Solutions: Develop innovative transportation solutions, such as mobile clinics or ambulances, to ensure that pregnant women have access to timely and safe transportation to healthcare facilities for prenatal care, delivery, and postnatal care.

5. Financial Incentives: Implement financial incentives, such as conditional cash transfers or vouchers, to encourage pregnant women to seek and receive appropriate prenatal and postnatal care. This can help overcome financial barriers that prevent women from accessing maternal health services.

6. Public-Private Partnerships: Foster collaborations between the public and private sectors to improve access to maternal health services. This can involve leveraging private sector resources and expertise to expand healthcare infrastructure, improve service delivery, and increase awareness about maternal health.

7. Health Education and Awareness Campaigns: Conduct targeted health education and awareness campaigns to increase knowledge and understanding of maternal health among both men and women in the community. This can help address misconceptions, reduce stigma, and promote positive attitudes towards maternal health.

These innovations can be tailored to the specific needs and context of the South Coast and Busia regions of Kenya, as identified in the study. It is important to involve key stakeholders, including community leaders, health workers, and local government officials, in the design and implementation of these innovations to ensure their effectiveness and sustainability.
AI Innovations Description
Based on the information provided, the following recommendation can be developed into an innovation to improve access to maternal health:

1. Develop a comprehensive communications strategy: Based on the findings of the study, it is important to develop a communications strategy that targets both men and women in the community. The strategy should aim to provide accurate and relevant information about maternal health, including the importance of vaccinations, to address the limited understanding among younger and older people. The strategy should also involve influential community members, such as community leaders and health workers, to help disseminate information and address any concerns or misconceptions.

2. Improve the quality of immunization services: The study highlighted concerns about the quality of immunization services, including health workers’ interpersonal communication skills. To address this, efforts should be made to train and educate health workers on effective communication techniques and provide them with the necessary resources and support to deliver high-quality immunization services. This can help build trust and confidence among parents and caregivers, encouraging them to access and utilize these services.

3. Address barriers to access: The study identified various factors that influence parents’ decision to have their children vaccinated, including personal opportunity costs and resource constraints. To improve access to maternal health services, it is important to address these barriers. This can be done by implementing strategies such as providing transportation support for families who have difficulty accessing healthcare facilities, ensuring the availability of vaccines and other necessary resources, and addressing any financial barriers through targeted interventions or subsidies.

4. Engage with local communities: The study emphasized the importance of engaging with local communities and involving them in decision-making processes related to maternal health. This can be done through community engagement initiatives, such as community meetings or forums, where community members can voice their concerns, provide feedback, and actively participate in the planning and implementation of maternal health programs. By involving the community, it can help ensure that the programs are culturally appropriate, acceptable, and sustainable.

Overall, by implementing these recommendations, it is possible to develop innovative approaches to improve access to maternal health, particularly in the context of malaria control and vaccination programs.
AI Innovations Methodology
Based on the provided information, here are some potential recommendations to improve access to maternal health:

1. Increase community awareness and education: Develop targeted health education campaigns to raise awareness about maternal health issues, including the importance of antenatal care, skilled birth attendance, and postnatal care. These campaigns should be culturally sensitive and address the specific concerns and misconceptions identified in the study.

2. Improve access to vaccination services: Address concerns about the quality of immunization services by training health workers in effective communication skills and providing ongoing support and supervision. Strengthen the capacity of health facilities to deliver vaccines and ensure that they are readily available and accessible to all women and children.

3. Engage influential community members: Involve community leaders, local administrators, and local government officials in promoting maternal health and vaccination services. These influential individuals can help disseminate accurate information, address community concerns, and encourage community members to utilize maternal health services.

4. Target both men and women: Develop a communications strategy that equally targets men and women, taking into account the specific cultural and social dynamics of the community. This strategy should provide information and reassurances about immunization, address misconceptions, and emphasize the shared responsibility of both parents in ensuring the health and well-being of their children.

To simulate the impact of these recommendations on improving access to maternal health, a methodology could include the following steps:

1. Baseline data collection: Collect data on the current utilization of maternal health services, including antenatal care, skilled birth attendance, and postnatal care. This can be done through surveys, interviews, and health facility records.

2. Intervention implementation: Implement the recommended interventions, such as health education campaigns, training programs for health workers, and engagement of influential community members. Ensure that these interventions are implemented consistently and monitored for fidelity.

3. Data collection post-intervention: Collect data after the interventions have been implemented to assess any changes in the utilization of maternal health services. This can be done through follow-up surveys, interviews, and analysis of health facility records.

4. Data analysis: Analyze the data collected before and after the interventions to determine the impact of the recommendations on improving access to maternal health. Compare the baseline data with the post-intervention data to identify any significant changes or improvements.

5. Evaluation and interpretation: Evaluate the findings and interpret the results to understand the effectiveness of the recommendations in improving access to maternal health. Identify any challenges or barriers that may have influenced the outcomes and make recommendations for further improvement.

6. Continuous monitoring and adaptation: Continuously monitor the utilization of maternal health services and make adjustments to the interventions as needed. Regularly assess the impact of the recommendations and make necessary modifications to ensure sustained improvements in access to maternal health.

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