Study Justification:
The study aims to estimate the willingness-to-pay (WTP) for a new maternal nutrient supplement in Ghana. This is important because scaling up access to supplements that prevent undernutrition, such as small-quantity lipid-based nutrient supplements (SQ-LNS), requires understanding the demand at the household level. By conducting an economic experiment, the study provides valuable insights into the initial WTP for the maternal SQ-LNS product in Ghana.
Highlights:
1. Positive WTP: The study found that the majority of participants expressed a positive WTP for the maternal SQ-LNS product. This indicates a potential demand for the supplement among households in Ghana.
2. Cost of production: However, the WTP was found to be below the estimated cost of production for many participants. This suggests that the current pricing of the supplement may not be sustainable for widespread distribution.
3. Factors influencing WTP: The study identified income, assets, and parity status as factors that influence WTP. Understanding these factors can help tailor pricing strategies and distribution mechanisms to target specific groups effectively.
Recommendations:
1. Pricing strategy: Based on the findings, it is recommended to reassess the pricing of the maternal SQ-LNS product to ensure it aligns with the WTP of the target population. This may involve exploring cost reduction measures or subsidy options.
2. Distribution mechanisms: The study highlights the need for hybrid public-private delivery mechanisms to ensure widespread access to the supplement. Public channels and retail markets should be considered for distribution, taking into account the demand and affordability of the target population.
Key Role Players:
1. Researchers: Experts in economics, nutrition, and public health will be needed to conduct further research and analysis.
2. Government agencies: Collaboration with government agencies responsible for public health and nutrition policies is crucial for implementing the recommendations.
3. Non-governmental organizations (NGOs): NGOs working in the field of nutrition and maternal health can play a significant role in advocating for the implementation of the study’s recommendations.
4. Retailers: Collaboration with retailers is essential for the distribution of the maternal SQ-LNS product through retail markets.
Cost Items for Planning Recommendations:
1. Research funding: Budget allocation for further research, data collection, and analysis.
2. Production cost assessment: Funding for assessing the cost of production and potential cost reduction measures.
3. Pricing strategy development: Budget for conducting market research and developing a pricing strategy that aligns with the WTP of the target population.
4. Distribution infrastructure: Funding for establishing and maintaining distribution channels, including public channels and retail markets.
5. Public awareness campaigns: Budget for public education and awareness campaigns to promote the benefits and availability of the maternal SQ-LNS product.
