Social circumstances that drive early introduction of formula milk: An exploratory qualitative study in a peri-urban South African community

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Study Justification:
– Breastfeeding is widely recognized as the best feeding strategy for newborns and infants.
– Exclusive breastfeeding for the first 6 months of life is not commonly practiced in South Africa.
– The study aimed to explore the reasons behind the early introduction of formula milk in a peri-urban South African community.
– Understanding the social circumstances that drive formula feeding can help inform interventions and policies to promote breastfeeding.
Study Highlights:
– Inadequate involvement of teenage mothers in decision-making about infant feeding.
– Grandmothers often become replacement mothers and influence the choice to formula feed.
– Fear of failing to practice exclusive breastfeeding for 6 months.
– Partners play a role in providing formula milk.
– Costly formula milk leads to risky feeding practices.
Recommendations for Lay Reader:
– The South African Infant Feeding Strategy should address the gaps in key health messages.
– Community-oriented programs should be developed, with a focus on teenage mothers.
– Encouraging the involvement of grandmothers and fathers in decision-making about infant feeding can support exclusive breastfeeding for optimal child survival.
Recommendations for Policy Maker:
– The new South African Infant Feeding Strategy should prioritize addressing the identified gaps in key health messages.
– Community-oriented programs should be developed and implemented, specifically targeting teenage mothers.
– Efforts should be made to involve grandmothers and fathers in decision-making about infant feeding.
– Budget allocation should be made for the development and implementation of community-oriented programs and interventions.
Key Role Players:
– Community health workers
– Health educators
– Healthcare providers
– Policy makers
– Non-governmental organizations (NGOs)
– Community leaders
Cost Items for Planning Recommendations:
– Development and implementation of community-oriented programs
– Training and capacity building for community health workers and healthcare providers
– Educational materials and resources
– Awareness campaigns
– Monitoring and evaluation activities
– Research and data collection

The strength of evidence for this abstract is 8 out of 10.
The evidence in the abstract is based on a qualitative study design, which provides valuable insights into the perceptions and circumstances driving formula feeding in a peri-urban South African community. The study used in-depth interviews and focus group discussions to collect data from a diverse group of participants, including HIV-positive and HIV-negative mothers, grandmothers, fathers, and teenage mothers. Thematic analysis was used to analyze the data, and multiple strategies were employed to ensure the trustworthiness of the research findings. The study findings highlight important themes such as inadequate involvement of teenage mothers, grandmothers as replacement mothers, fear of failing to practice exclusive breastfeeding, partners as formula providers, and the cost of formula milk leading to risky feeding practices. The study suggests that the new South African Infant Feeding Strategy should address gaps in key health messages and develop community-oriented programs with a focus on teenage mothers, encouraging the involvement of grandmothers and fathers in decision-making about infant feeding to support exclusive breastfeeding for optimal child survival. To improve the strength of the evidence, future research could consider expanding the sample size and conducting a quantitative study to validate the findings.

Breastfeeding is widely endorsed as the optimal strategy for feeding newborns and young infants, as well as improving child survival and achieving Millennium Development Goal 4. Exclusive breastfeeding (EBF) for the first 6 months of life is rarely practised in South Africa. Following the 2010 World Health Organization (WHO) infant feeding recommendations (EBF for HIV-positive mothers with maternal or infant antiretroviral treatment), South Africa adopted breastfeeding promotion as a National Infant Feeding Strategy and removed free formula milk from the Prevention of Mother-to-Child Transmission of HIV programme. This study aimed to explore the perceptions of mothers and household members at community level regarding the value they placed on formula feeding and circumstances that drive the practice in a peri-urban community. We conducted in-depth interviews with HIV-positive and HIV-negative mothers in a community-randomised trial (Good Start III). Focus group discussions were held with grandmothers, fathers and teenage mothers. Data were analysed using thematic analysis. The following themes were identified; inadequate involvement of teenage mothers; grandmothers who become replacement mothers; fear of failing to practise EBF for 6 months; partners as formula providers and costly formula milk leading to risky feeding practices. The new South African Infant Feeding Strategy needs to address the gaps in key health messages and develop community-orientated programmes with a focus on teenage mothers. These should encourage the involvement of grandmothers and fathers in decision-making about infant feeding so that they can support EBF for optimal child survival. © 2012 John Wiley & Sons Ltd.

This qualitative study was a sub‐study of a randomised controlled trial known as Good Start III, (ISRCTN41046462), which was implemented in a township on the periphery of Durban, KwaZulu‐Natal province between 2008 and 2011. The township has an estimated population of 1 million people. HIV prevalence is estimated at 41% among women attending antenatal public health facilities (National Department of Health South Africa 2011a). The goal of the trial was to develop, evaluate and cost an integrated and scaleable package delivered in households by community health workers, targeting pregnant and post‐natal women and their newborns to provide essential maternal/newborn care, as well as support for access to PMTCT (Tomlinson et al. 2011). We used a qualitative study design, including focus group discussions (FGDs) and in‐depth interviews. The interview guide and FGDs sought responses to the following key questions: (1) What motivates mothers to use formula milk? (2) How does formula get into the households? (3) What are your views of mothers who formula feed? Two data collection methods were used because while infant feeding is personal, it is also embedded in the culture and social norms of the community, and hence group discussions were deemed a suitable forum to explore these norms. The FGDs and in‐depth interviews were conducted by two experienced interviewers/FGD facilitators, fluent in isiZulu and English. We purposively selected 11 HIV‐positive mothers and 9 HIV‐negative mothers from the larger trial who indicated that they were formula feeding their infants under‐6 months of age. Interviewers telephonically contacted 20 grandmothers and 20 fathers related to the said HIV‐negative and HIV‐positive mothers. Out of these 20 grandmothers and 20 fathers, we selected the first 14 of each group who agreed to participate in FGDs (i.e. seven for HIV‐exposed, seven for non‐HIV‐exposed grandchildren and babies, respectively). The majority of mothers (19 out of 20), who participated in the in‐depth interviews, were 20 years old or above. However, 842 out of 3653 (23%) women who participated in the Good Start III trial were aged between 16 and 19 years and 3194 (87%) were single. To address this difference, we purposively selected 14 teenage mothers aged between 16 and 19 years who reported formula feeding their infants less than 6 months of age (Fig. 1). One father and one teenage mother declined to participate on the day of the FGDs. Participants’ profile. Interviewers explained the purpose of the study during the recruitment process to each of the participant mothers, fathers and grandmothers. All interviews and FGDs were carried out at Prince Mshiyeni Memorial Hospital, from March to May 2011. The first author, who is not conversant with the isiZulu language, attended all interviews and FGDs as an observer and gained insight into the interviews and FGDs through the body language and other non‐verbal cues. Interviews lasted from 50 to 90 min and FGDs lasted from 90 to 180 min. We obtained Ethical approval (10/09/29) from the University of the Western Cape Research and Ethics Committee and acquired signed informed consent from all participants. In order to preserve anonymity, codes were used to identify individuals in FGDs and in‐depth interviews. For the in‐depth interviews, the code denoted the participant’s identification letters, the HIV status and age in years. For the FGDs, the code denoted the category of the group, the number, the identification letter for the individual in the group and the age in years. For the teenage mother’s individual codes, age and HIV status were used to identify each participant and group. Results of the study will be communicated to the community through meetings organised by the Community Health Committees. Thematic analysis as described by Braun and Clarke (Braun & Clarke 2006) was used to analyse the data. The transcripts were coded, collated and grouped into themes. Data analysis was a continuous process. After each interview or FGD, the interviewers met with the first author to reflect on the findings. Gaps and new emerging questions were included in subsequent interviews and FGDs. The voice‐recorded interviews and FGDs were transcribed verbatim and translated into English. Both the isiZulu and English versions were read several times by the interviewers/FGD facilitators and PI to ensure that the content was retained after translation. TD also read several of the transcripts to confirm the identified themes. Multiple strategies were used to ensure trustworthiness of the research findings. Firstly, triangulation of the results from in‐depth interviews and FGDs were used to compare findings across data collection methods. In addition, four different groups of participants were included (mothers, fathers, grandmothers and teenage mothers) and information was compared across these four groups. Finally, the first author and TD identified themes independently.

Based on the information provided, here are some potential innovations that could improve access to maternal health:

1. Community-orientated programs: Develop programs that are specifically tailored to the needs of the community, with a focus on teenage mothers. These programs should address the gaps in key health messages and provide support for exclusive breastfeeding for optimal child survival.

2. Involvement of grandmothers and fathers: Encourage the involvement of grandmothers and fathers in decision-making about infant feeding. This can help create a supportive environment for exclusive breastfeeding and ensure that all family members are aware of the benefits and importance of breastfeeding.

3. Education and awareness campaigns: Implement education and awareness campaigns to promote the value of breastfeeding and dispel misconceptions about formula feeding. These campaigns should target both mothers and household members to ensure that everyone is well-informed about the benefits of breastfeeding.

4. Cost-effective solutions: Explore cost-effective solutions to make formula milk more affordable and accessible for those who truly need it. This could involve partnerships with manufacturers, government subsidies, or community-based initiatives to provide formula milk to those who cannot breastfeed due to medical reasons.

5. Integration of maternal/newborn care: Integrate maternal/newborn care into existing healthcare systems and services. This can help ensure that pregnant and post-natal women have access to essential care and support, including access to prevention of mother-to-child transmission of HIV (PMTCT) services.

It’s important to note that these recommendations are based on the specific context and findings of the study mentioned. Further research and evaluation would be needed to determine the feasibility and effectiveness of these innovations in improving access to maternal health in other settings.
AI Innovations Description
Based on the description provided, the following recommendation can be developed into an innovation to improve access to maternal health:

1. Develop community-oriented programs: The new South African Infant Feeding Strategy should focus on developing community-oriented programs that specifically target teenage mothers. These programs should aim to educate and involve teenage mothers in decision-making about infant feeding, emphasizing the importance of exclusive breastfeeding for the first 6 months of life.

2. Encourage involvement of grandmothers and fathers: The programs should also encourage the involvement of grandmothers and fathers in decision-making about infant feeding. This can be done through educational sessions and support groups that provide information on the benefits of breastfeeding and the risks associated with formula feeding.

3. Address gaps in key health messages: The new South African Infant Feeding Strategy should address the gaps in key health messages regarding infant feeding. This can be achieved by providing clear and accurate information on the benefits of exclusive breastfeeding and the risks associated with formula feeding. Health workers and community health workers can play a crucial role in delivering these messages to mothers and their families.

4. Reduce the cost of formula milk: Costly formula milk was identified as a barrier to exclusive breastfeeding. To address this, innovative solutions can be explored to reduce the cost of formula milk, such as subsidies or discounts for low-income families. Additionally, efforts can be made to promote and support breastfeeding-friendly workplaces, allowing mothers to continue breastfeeding while working.

By implementing these recommendations, access to maternal health can be improved by promoting exclusive breastfeeding and addressing the social circumstances that drive the early introduction of formula milk.
AI Innovations Methodology
Based on the information provided, the study titled “Social circumstances that drive early introduction of formula milk: An exploratory qualitative study in a peri-urban South African community” aims to explore the perceptions of mothers and household members regarding formula feeding in a peri-urban community in South Africa. The study was conducted as a sub-study of a larger randomized controlled trial known as Good Start III, which aimed to develop and evaluate a package of maternal/newborn care delivered by community health workers.

To improve access to maternal health, it is important to address the gaps identified in the study and develop community-oriented programs. Here are some potential recommendations based on the identified themes:

1. Involvement of teenage mothers: Develop targeted interventions and support programs specifically designed for teenage mothers to educate them about the benefits of exclusive breastfeeding and provide them with the necessary resources and support to practice it.

2. Engaging grandmothers and fathers: Recognize the influential role of grandmothers and fathers in decision-making about infant feeding. Develop programs that involve and educate them about the importance of exclusive breastfeeding and provide support for them to actively participate in supporting breastfeeding practices.

3. Addressing fear and misconceptions: Develop educational campaigns and messaging that address the fears and misconceptions surrounding exclusive breastfeeding, such as the fear of failing to practice it for 6 months. Provide accurate information and support to address these concerns and promote confidence in exclusive breastfeeding.

4. Cost of formula milk: Develop strategies to address the high cost of formula milk, which leads to risky feeding practices. This could include advocating for policies that make formula milk more affordable or providing financial support to families who cannot afford formula milk.

To simulate the impact of these recommendations on improving access to maternal health, a methodology could be developed using a combination of quantitative and qualitative data. Here is a brief outline of a possible methodology:

1. Baseline data collection: Collect data on the current practices and perceptions of mothers and household members regarding infant feeding, including the use of formula milk and barriers to exclusive breastfeeding.

2. Intervention implementation: Implement the recommended interventions, such as targeted programs for teenage mothers, educational campaigns for grandmothers and fathers, and strategies to address the cost of formula milk.

3. Data collection post-intervention: Collect data after the implementation of the interventions to assess changes in practices and perceptions related to infant feeding. This could include surveys, interviews, and focus group discussions.

4. Data analysis: Analyze the collected data to identify any changes in the prevalence of formula feeding, the involvement of grandmothers and fathers, and the perceptions and knowledge of teenage mothers. Compare the post-intervention data with the baseline data to assess the impact of the interventions.

5. Evaluation and recommendations: Evaluate the impact of the interventions on improving access to maternal health and identify any further recommendations or modifications needed to enhance the effectiveness of the interventions.

By following this methodology, researchers can assess the effectiveness of the recommended interventions in improving access to maternal health and inform future strategies and programs in similar settings.

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